Scientists say there’s a tension in the brain between responding to new information and resisting overwhelming amounts of conflicting data—and the latter can prevent opinion change.
Altering opinion depends on using different psychological methods tailored to different types of belief.… ‘There’s not much convincing people,’ even when the beliefs in question are purely false, says psychiatrist Philip Corlett of Yale University School of Medicine.
It’s a lot easier to seek confirmation than information.
So not only does the online world provide less information, it provides more spin and distortion of that information from an online empire of advocates that enables us as never before to find the voices we agree with, and to ignore anybody else.
As cognitive dissonance theory would predict, people tend to avoid information that is dissonant with their current beliefs and seek consonant information …, especially when they are already committed to a particular position … and/or the information is self-relevant. [Citations in original] *
Energy and the economy represent just two self-relevant domains that people can feel uncertain about, both in terms of how they operate at a societal level and how people should act on them.
This kind of unfamiliarity can be problematic for day-to-day functioning, and can also be psychologically stressful.